SEO (Search Engine Optimisation) helps the right people find you.
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Organic SEO (Search Engine Optimisation) is a holistic process. If you want to be Top of the Pops, all aspects of your website need to deliver what the search engines are looking for.

We've learned a lot of useful stuff about this SEO business. And we're learning all the time. We know what Google wants. If you want to become Google's favourite, we can help. But you need to be serious about helping the real people first:

SEO - Content is King:

SEO (Search Engine Optimisation) is not about 'gaming' Google. Google exists to promote the best. It always has. If you want to be number 1 in a competitive market, you need to develop your site as a useful resource. Pulling people in is one thing. Giving them something worth coming for is something else. In short, content is king. A beautifully optimised site may bring a raft of potential customers to your site, but it's your content that will dictate what happens when they arrive. And it's back to the basics: give them what they want. Simple, clear information on what you can do for them. Keep it simple. Keep it clear. Make them smile.

Good content is essential to ensuring that your customers can understand how your website works and what it can do for them. Good content will leave your visitors in no doubt that you have the solutions they're looking for.

SEO Web Copywriting:
SEO Web Copywriting is an essential part of SEO (Search Engine Optimisation). Without it, all the careful SEO work done behind the scenes is compromised. The right words will help pull in the right people. The right words will give them what they want when they arrive. The right words will get your site working its arse off for you as a sales tool. Check out our Web Copywriting page.

Health check:
We need to make sure your SEO (Search Engine Optimisation) foundations are sound. We will make sure your 'back end' is properly put together with everything where it should be so Google (other Search Engines are available..) doesn't get confused when scanning your pages. Aided with the right keywords in the right places, efficient and correct coding means your organic rise in Google is given the best start possible.

Keywords:
Used correctly, the right keywords will help you net the right traffic. We have some really useful software which helps us see what's actually happening out there in terms of real search queries. Mix this with experience and a little common sense and we can commit with confidence to a properly informed list best suited to your unique service offering. We know how to apply these correctly.

Marketplace:
We need to get a feel for your marketplace, check out the competition and eye the job up properly. This will give us an idea of the scale of the task of taking you from where you are to where you would like to be. If you have a competitor who is where you want to be, we can analyse their website to see what they're doing right, and what they may be missing out on. We're not interested in copying what someone else has done - where's the challenge? We will give your site the edge so in time you will be where they want to be.

Links/Social Networking:
Run around NOW! Get as many links as you can! Find as many blogs, forums, directories, notice boards, social hubs, ANYTHING! Just get me those links. QUICK! You can spend masses of time and money doing this. Will help a bit. For a while. BUT. What if you don’t have anything worth linking to? What if all the traffic you manage to drag to your site is, er, disappointed in some way when it arrives? It will leave. And it won’t come back. And it’ll tell it’s friends not to bother. Your time, your money, your stress have all been pointlessly employed. GIVE THEM SOMETHING WORTH LINKING TO! Once your site is developed as the most useful resource in the business, you will have word of mouth on your side. Bring that word of mouth into the social networking arena and you’ve cracked it. If you provide the best solution. If you ARE the best answer to someone’s search query, eventually you WILL be number one. It's back to source - Content is King. We can help you every step of the way.

Defined Goals:
One of the greatest things about SEO is the results are highly measurable. Monthly targets relating to visitor numbers, conversions* and ranking can be set and monitored. We'll send you the reports in a format you can understand.

*A conversion is when something useful happens on your website that you can measure eg Newsletter sign-up, submitted inquiry form, a completed sale, visitor numbers to a certain page.

If you're serious about being competitive online, we can help. SEO is about being the best. Period. We can help you develop your site into the most useful resource in your business. We can get you moving confidently in the right direction. But we really need to talk. Just fill in this enquiry form and we'll be in touch:

Google Adwords - Search Engine Advertising (Pay Per Click)

All Ears Design provide services and advice to help companies maximise their 'organic' rise in the Search Engines. This is 'organic' SEO (Search Engine Optimisation). Adword or Pay per Click Campaigns deliver 'sponsored' traffic to your website. This is Search Engine Marketing or Search Engine Advertising. All Ears are happy to advise on Pay per Click matters and we can recommend an expert if you'd like further help in this area.